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Darom solution to match green consumers and green products

Darom is one of the most well-known civic organisations in Lithuania, which since 2008 has been organising the environmental management campaign “DAROM” and other events promoting environmental protection and citizenship throughout Lithuania.


While working together with the Ministry of Environment, Darom collectively came upon an understanding that the true problem is not the absence of information about green products in our market, in fact it is the complete opposite, there is too much information about it, but it is scattered in different places and lacks clarity. Therefore, with the support of the Ministry, Darom developed a strategy how to tackle the problem and divided it into modules. Proposed solution is a green platform for users, who will receive information about the product before buying it, and also the information what to do with the product once it is bought – i.e. recycle, reuse, share, etc.

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